Lucette dumped this statistic on me today: over 5 million people joined the beta for ESO! (A mind boggling number, imo). It's looking like this thing has the potential to really garner some players right off the start.
Also found this article on Gamespot: ___extra special magic link to article___ I'm liking what it looks like they're doing in terms of responding to feedback, etc. Looks positive!